© 2000 - 2026
Welcome to Payandeh Design Company, a studio dedicated to creating Simple, Powerful, and Premium designs
© 2000 - 2026
Payandeh Art and Design, INC®
Welcome to Payandeh Design Company, a studio dedicated to creating Simple, Powerful, and Premium designs
PAYANDEH DESIGN Modern Luxury with an Artistic Soul At Payandeh Design, creation begins where art and emotion meet. Based in Los Angeles, the studio creates timeless environments where architecture, art, and refined craftsmanship become one. Each project is shaped with a deep sensitivity to form, material, and atmosphere—resulting in spaces that feel deeply personal, elegant, and enduring.
PAYANDEH DESIGN Modern Luxury with an Artistic Soul At Payandeh Design, creation begins where art and emotion meet. Based in Los Angeles, the studio creates timeless environments where architecture, art, and refined craftsmanship become one. Each project is shaped with a deep sensitivity to form, material, and atmosphere—resulting in spaces that feel deeply personal, elegant, and enduring.
PAYANDEH DESIGN Modern Luxury with an Artistic Soul At Payandeh Design, creation begins where art and emotion meet. Based in Los Angeles, the studio creates timeless environments where architecture, art, and refined craftsmanship become one. Each project is shaped with a deep sensitivity to form, material, and atmosphere—resulting in spaces that feel deeply personal, elegant, and enduring.
Selected Work.
Selected Work.
Explore how Payandeh Design transforms spaces into refined, immersive experiences through thoughtful design.
Where Artistry Becomes Space Philosophy in Form. Emotion in Detail.
Where Artistry Becomes Space Philosophy in Form. Emotion in Detail.
Where Artistry Becomes Space Philosophy in Form. Emotion in Detail.
Every space should tell a story. Through art, craftsmanship, and thoughtful design, we create environments that inspire, connect, and enrich everyday life. Our work is driven by the belief that meaningful design has the power to shape how people experience the world around them. We focus on harmony between function and aesthetics, ensuring every detail serves a purpose while contributing to a cohesive whole. From concept to completion, we approach each project with precision, creativity, and a deep respect for context and human experience.
Soroush Payandeh
Founder & CEO
01
Concept & Creative Planning
Using insights from our consultation, we craft initial concepts, mood boards, and spatial plans that reflect your personal style — balancing form, function, and context. Every concept is thoughtfully developed to establish a clear creative direction and project vision.
02
Design Development & Presentation
We refine ideas into detailed designs with 3D visuals and material selections. This phase ensures you can clearly see and feel the final design before implementation, while careful attention to finishes, textures, and proportions helps bring every detail to life with confidence and clarity, ensuring a refined outcome.
03
Execution & Project Delivery
Our team manages fabrication, custom furniture, and installation with precision, delivering a finished space that’s beautiful, functional, and built to last, from concept to completion. Through close coordination and quality control, we ensure a seamless execution process and exceptional final results.
Every space should tell a story. Through art, craftsmanship, and thoughtful design, we create environments that inspire, connect, and enrich everyday life. Our work is driven by the belief that meaningful design has the power to shape how people experience the world around them.
Soroush Payandeh
Founder & CEO
01
Concept & Creative Planning
Using insights from our consultation, we craft initial concepts, mood boards, and spatial plans that reflect your personal style — balancing form, function, and context. Every concept is thoughtfully developed to establish a clear creative direction and project vision.
02
Design Development & Presentation
We refine ideas into detailed designs with 3D visuals and material selections. This phase ensures you can clearly see and feel the final design before implementation, while careful attention to finishes, textures, and proportions helps bring every detail to life with confidence and clarity, ensuring a refined outcome.
03
Execution & Project Delivery
Our team manages fabrication, custom furniture, and installation with precision, delivering a finished space that’s beautiful, functional, and built to last, from concept to completion. Through close coordination and quality control, we ensure a seamless execution process and exceptional final results.
Public Art
Public Art
Sculptures, ceramics and large-scale installations created for civic spaces and cultural commissions.
Public Art
Sculptures, ceramics and large-scale installations created for civic spaces and cultural commissions.
Furniture Collection
Furniture Collection
Bespoke seating, sofas and objects — crafted in limited runs for our residential and hospitality projects.
Furniture Collection
Bespoke seating, sofas and objects — crafted in limited runs for our residential and hospitality projects.
Lighting Collection
Lighting Collection
Lighting Collection
Sculptural pendants, lanterns and ambient fixtures that shape atmosphere as much as they light a room.
Sculptural pendants, lanterns and ambient fixtures that shape atmosphere as much as they light a room.
Our Partner
Our Partner
Interior design is the art and science of enhancing the interiors, sometimes including the exterior, of a space or building, to achieve a healthier and more aesthetically pleasing environment.
Timeline
2 - 4 weeks
Exterior design is through a unique combination of engineering, construction and design disciplines and expertise, Concor delivers world class infrastructure solutions to customers and stakeholders.
Timeline
4 - 8 weeks
Interior design is the art and science of enhancing the interiors, sometimes including the exterior, of a space or building, to achieve a healthier and more aesthetically pleasing environment.
Timeline
3 - 6 weeks
From eye-catching animations to dynamic video content, we bring visuals to life. Our motion design enhances storytelling and strengthens your brand’s presence in a digital world.
Timeline
2 - 6 weeks
1.
Influential Interior Design
2.
Historic Exterior Designs
3.
Design Furniture
Interior design is the art and science of enhancing the interiors, sometimes including the exterior, of a space or building, to achieve a healthier and more aesthetically pleasing environment.
Timeline
2 - 4 weeks
1.
Influential Interior Design
2.
Historic Exterior Designs
3.
Design Furniture
Interior design is the art and science of enhancing the interiors, sometimes including the exterior, of a space or building, to achieve a healthier and more aesthetically pleasing environment.
Timeline
2 - 4 weeks
Ideas
Ideas
& Start Design
& Start Design
& Create Build & Finish
& Create Build & Finish
Living Inside Art with Payandeh
We design architectural and interior spaces that balance creativity, precision, and timeless sophistication.
Tailored Design Approach
Every project is uniquely developed around your vision, lifestyle, and spatial needs — no templates, no repetition.
Elevated Living, Designed.
Elevated Living, Designed.
Tailored Design Approach
Every project is uniquely developed around your vision, lifestyle, and spatial needs — no templates, no repetition.
Elevated Living, Designed.
Detail-Driven Execution
From concept to construction drawings, every element is carefully considered to ensure technical accuracy and refined aesthetics.
High Material & Custom Solutions
We curate premium materials and custom furniture solutions to elevate both functionality and visual impact.
End-to-End Project Oversight
Every project is uniquely developed around your vision, lifestyle, and spatial needs — no templates, no repetition.
Detail-Driven Execution
From concept to construction drawings, every element is carefully considered to ensure technical accuracy and refined aesthetics.
High-End Material & Custom Solutions
We curate premium materials and custom furniture solutions to elevate both functionality and visual impact.
End-to-End Project Oversight
From initial sketches to final installation, we supervise each phase to guarantee quality, coherence, and seamless delivery.
Detail-Driven Execution
From concept to construction drawings, every element is carefully considered to ensure technical accuracy and refined aesthetics.
High Material & Custom Solutions
We curate premium materials and custom furniture solutions to elevate both functionality and visual impact.
End-to-End Project Oversight
Every project is uniquely developed around your vision, lifestyle, and spatial needs — no templates, no repetition.
Detail-Driven Execution
From concept to construction drawings, every element is carefully considered to ensure technical accuracy and refined aesthetics.
High-End Material & Custom Solutions
We curate premium materials and custom furniture solutions to elevate both functionality and visual impact.
End-to-End Project Oversight
From initial sketches to final installation, we supervise each phase to guarantee quality, coherence, and seamless delivery.
From the first sketch to the final installation, we guide every detail with artistic vision, craftsmanship, and care.
From the first sketch to the final installation, we guide every detail with artistic vision, craftsmanship, and care.
From the first sketch to the final installation, we guide every detail with artistic vision, craftsmanship, and care.
Your Project, Guided With Vision & Confidence
Your Project, Guided With Vision & Confidence
30+ years Expriance
Custom Luxury Soloution
With clarity, creativity, and precision.
30+ years Expriance
Custom Luxury Soloution
With clarity, creativity, and precision.
30+ years Expriance
Custom Luxury Soloution
With clarity, creativity, and precision.
STORIES
Behind the scenes of our work — process, sketches and the thinking that shapes each project.
Minimal or Maximal: Finding Your Design Identity
The Art of Living
Gold Metal: ATimeless Touch of Elegance.
The Beauty of Artistic Living
The Light Jwelery of Home
Where Creativity Meets Crafsmanship
The Art of Colore in Luxury Interiors
Artistic Interiors with Timeless Character
Payandeh Design Inspired by ART
The Soal of Artistic Design
Meet the Payandeh Team.
We’re a team of passionate creatives and designers with a bold vision and a detail-driven approach.
Soroush Payandeh
Founder & CEO
Amir Jafari
Senior Architect
Incoronata Di Leo
Director of Global Business Development
Samira Rezaei
Graphic Designer Head
Melisa. M Kiani
Senior Interior Designer
Jessica Perez Cano
Director of Client Relation & business Development
Your Questions, Answered
Learn more about our approach, services, and what to expect when working with Payandeh Design.
We specialize in branding, web design, UI/UX, packaging, and visual identity. Whether you're starting fresh or rebranding, we craft creative solutions that connect.
Our process includes discovery, concept development, design execution, and final delivery. We keep communication clear and collaborative every step of the way.
Timelines vary based on project scope, but most branding or website projects take 2–6 weeks. We'll give you a detailed timeline before we begin.
Absolutely. Every package includes a set number of revisions to ensure you’re happy with the final result. Additional revisions can be added if needed.
We offer flexible pricing based on your needs. From starter packages to full-scale design systems, we tailor each quote to fit your goals and budget.
Yes! Zentro works with clients worldwide. We collaborate smoothly across time zones using virtual tools and clear communication.
We specialize in branding, web design, UI/UX, packaging, and visual identity. Whether you're starting fresh or rebranding, we craft creative solutions that connect.
Our process includes discovery, concept development, design execution, and final delivery. We keep communication clear and collaborative every step of the way.
Timelines vary based on project scope, but most branding or website projects take 2–6 weeks. We'll give you a detailed timeline before we begin.
Absolutely. Every package includes a set number of revisions to ensure you’re happy with the final result. Additional revisions can be added if needed.
We offer flexible pricing based on your needs. From starter packages to full-scale design systems, we tailor each quote to fit your goals and budget.
Yes! Zentro works with clients worldwide. We collaborate smoothly across time zones using virtual tools and clear communication.
We specialize in branding, web design, UI/UX, packaging, and visual identity. Whether you're starting fresh or rebranding, we craft creative solutions that connect.
Our process includes discovery, concept development, design execution, and final delivery. We keep communication clear and collaborative every step of the way.
Timelines vary based on project scope, but most branding or website projects take 2–6 weeks. We'll give you a detailed timeline before we begin.
Absolutely. Every package includes a set number of revisions to ensure you’re happy with the final result. Additional revisions can be added if needed.
We offer flexible pricing based on your needs. From starter packages to full-scale design systems, we tailor each quote to fit your goals and budget.
Yes! Zentro works with clients worldwide. We collaborate smoothly across time zones using virtual tools and clear communication.